Digitalization in the event industry

An overview of the processes in the area of digitalization

veranstaltungsbranche digitalisierung 1

The world of events and event technology is constantly on the move. But while light and sound are becoming increasingly sophisticated, many processes remain stuck in the background and do not exploit the full potential of digitalization.

Imagine if every event, every technology and every team member were perfectly synchronized. No double bookings, no equipment bottlenecks, no missed communication lines.

Sebastian Waack is at the forefront of this digital awakening. With a deep understanding of the dynamics and requirements of the event and event technology industry, he brings the latest technology solutions to the table.

Thanks to digitalization, processes can be accelerated, an overview can be maintained and response times can be drastically reduced. The result is a smooth process in which everything interlocks. This means higher performance and less susceptibility to errors.

Ready to take the stage for digital change?

Improvements through digitization:

Technology upgrade:
Sebastian Waack helped a Hamburg event venue to prioritize the use of state-of-the-art technologies. By introducing a digital platform, events were planned and executed more efficiently, making setbacks and delays a thing of the past.

Collaboration optimization:
At a festival planner in Hanover, Sebastian improved communication between the team and their suppliers using a digital collaboration solution. This resulted in smooth processes and a significant reduction in costs due to the elimination of unnecessary overtime and error corrections.

Data revolution:
Sebastian Waack introduced an in-depth data analysis tool for an event technology company in Düsseldorf. The collected event data has now been used to identify recurring patterns and optimize future events in terms of performance and experience.

Example solutions for digitalization in the event industry

Cyber-secure events:


Secure events on the Internet:

Nowadays, a lot happens online, even at events. The problem is that attacks from the Internet can occur quickly. This is bad for the company’s reputation and can cost a lot of money.

Sebastian Waack has a solution for this. He uses special programs to prevent such attacks. If something unusual happens, he sees it immediately and can stop it.

He also shows people at events how they can work safely on the Internet. So they know what to look out for.

With Sebastian’s help, events on the Internet are safe. This gives customers a good feeling.

In the digital age, events are not only physical but also virtual experiences. However, this growing interconnectedness also increases the risk of cyberattacks. Unforeseen attacks can not only jeopardize a company’s good reputation, but also lead to enormous financial losses.

Sebastian Waack has the solution to these digital threats. It uses advanced cyber security measures that have been specially developed for the event and event technology industry. By implementing multi-layered security systems, firewall solutions and state-of-the-art monitoring tools, potential vulnerabilities are identified at an early stage and countermeasures are initiated.

But that’s not all. Sebastian Waack also offers special training courses for event staff. They learn to recognize dangers, handle data securely and react quickly and effectively in the event of a cyber attack.

With Sebastian Waack’s expertise and the latest technologies, the event technology industry is becoming not only digital, but also secure. This strengthens customer confidence and ensures the integrity of events.

Automation for events and technology:


It’s easier with automation:

Are you planning an event? This can be complicated. Sometimes people make mistakes because they have to do a lot by hand.

Sebastian Waack has an idea: why not let machines and computers do some of the work? This is called “automation”. This makes everything go faster and there are fewer errors.

Sebastian uses special computer programs. These programs help to plan everything better. He also shows people how to use these programs.

Thanks to Sebastian, everything runs smoothly at events. It’s easier and the guests are satisfied.

Organizing events is like a big puzzle. There are many parts that have to fit together. If they do not interact properly, this can lead to problems. A major issue here is that processes that run the same way over and over again are often done by hand. This takes time and sometimes leads to errors.

Sebastian Waack knows this problem and has a solution: he brings automation into play. This means that recurring processes are taken over by computers. These processes are then faster and fewer errors occur.

Sebastian uses modern programs that support event companies in their work. This allows the team to concentrate on the important things and the computer does the rest. For example, the computer can ensure that the technology is always in the right place at the right time.

Sebastian also shows the teams how these programs work. So everyone can use them and benefit from the advantages.

With Sebastian’s help, events and technology run like clockwork. Everything is well organized and there is less stress and fewer mistakes. That makes customers and visitors happy.

Teamwork at the next level in the event industry:


Better teamwork at events:

Sometimes companies don’t speak well to the people they work with. This can cause problems. Sebastian Waack has a solution:

He gives companies a program in which everyone can talk to each other. So everyone knows what they have to do. If something changes, you can see it immediately in the program.

Sebastian shows everyone how the program works. Now they can work better together. This makes events better and less stressful.

Events are the result of hard work and good cooperation. But if companies do not communicate well with their suppliers and partners, problems can quickly arise. Delays and additional costs can be the result.

This is where Sebastian Waack comes into play. With his digital solutions, he transforms these hurdles into smooth processes. It introduces modern cooperation platforms on which all participants can exchange information in real time. This ensures that suppliers and partners always know exactly what is needed and when.

The ability to see and react to changes in real time minimizes delays. Sebastian also integrates tools to ensure that all resources and materials are in the right place and on time.

But he knows that technology alone is not enough. Sebastian therefore provides intensive training for all employees, suppliers and partners so that they can make optimum use of the new systems. The result? Improved collaboration that makes events even more impressive and stress-free.

Sustainable design of events:


Green events with Sebastian:

Events can harm the environment if you are not careful. But don’t worry, Sebastian Waack has digital helpers to make events more environmentally friendly.

With Sebastian’s tools, you can see how much waste is produced or how you can save electricity. If something is not good for the environment, you can quickly change it with his help.

Sebastian also shows everyone how to use these tools correctly. So the event will not only be great, but also green and good for our planet.

A successful event not only impresses with outstanding technology and smooth processes, but also with a responsible approach to the environment. But the path to an environmentally friendly event can be hindered by a lack of knowledge or resources.

Sebastian Waack’s digital solutions make this process much easier. It uses innovative technologies to help event organizers track their resource consumption and identify environmentally friendly alternatives. This includes, for example, systems for better waste management or efficient energy use.

Thanks to real-time data, organizers can monitor the ecological footprint of their event in real time and make immediate adjustments. In addition, Sebastian offers special training courses to ensure that everyone involved understands the benefits and possibilities of sustainable event planning.

With these tools and Sebastian Waack’s expertise, the event and event technology industry will not only become more efficient, but also greener and more sustainable.

Other topics relating to the event industry

More details about the building blocks

Process documentation

Process documentation in the event technology industry: perfection meets technology. Every action defined, every detail considered. Designing events for the next generation!

Inventory Management

Inventory & supply chain management in the event & event technology industry: synchronization meets innovation. Every piece of equipment counted, every delivery tracked. Stage events smoothly!

Quality management

Quality management in the event technology industry: excellence meets perfection. Every sound precise, every light show flawless. Organize events at the highest level!

Employee development

Employee development in commercial cleaning: Potential meets practice. Every ability promoted, every progress in focus. Radiantly into the future!

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  • What does digitalization mean in the event & event technology industry?

    Digitalization in this industry refers to the use of digital technologies to optimize and transform event processes, technology management and customer experiences.

  • Why is digitalization so important in the event technology industry?

    Digitalization can make processes more efficient, reduce costs, improve the customer experience and enable innovative event formats, such as virtual events.

  • Which technologies are driving digitalization in the industry?

    Key technologies include virtual and augmented reality, AI-controlled lighting and sound technologies, cloud platforms for event management and streaming services.

  • How does digitalization influence the customer experience at events?

    It enables personalized experiences, interactive content, seamless ticketing and admission processes and offers participants more flexibility through hybrid event formats.

  • What advantages does digitalization offer smaller event companies?

    Smaller companies can also benefit from cost efficiency, expanded market access through online events and better data analysis.

  • How is digitalization changing collaboration in the industry?

    Digital platforms facilitate collaboration between event organizers, technicians and suppliers, making processes more streamlined and transparent.

  • What are the biggest challenges in the digitalization of events?

    This includes adapting to new technologies, data protection concerns, investing in digital infrastructures and staff training.

  • How can the industry ensure that digital technologies are used safely?

    Through continuous training, the implementation of security protocols and collaboration with technology experts.

  • How does digitalization affect the role of event technicians?

    Technicians need to familiarize themselves with new digital tools and platforms, but this also offers new creative opportunities and efficiency gains.

  • To what extent does digitalization promote sustainability in the industry?

    Digital technologies can reduce the energy consumption of equipment, minimize the need for physical resources and reduce the carbon footprint of events.

  • How can event companies successfully master the digital transformation?

    Through continuous training, openness to change, investing in the right technologies and listening to customer feedback.

  • What role do data analyses play in the digitalized event industry?

    Data analytics help event organizers understand the behavior and preferences of their target audience, leading to better decisions and tailored experiences.

  • How are streaming technologies changing the event landscape?

    Streaming makes it possible to reach a global audience, offer hybrid event formats and make content permanently accessible.

  • What are the ethical considerations when digitizing events?

    Considerations include data protection, accessibility of digital offerings and the social impact of technology on human interaction.

  • How can event companies ensure that they keep pace with the rapid pace of technological development?

    Through continuous training, exchanges with industry experts and openness to experimentation and innovation.